Posts Tagged ‘adsense placement’

One of the most common questions asked by site owners is ‘What is the best Adsense placement for more clickthroughs?’

If you’re publishing Adsense or any alternatives you ought to determine the best position that will get visitors clicking. Inappropriate placement will result in a significantly decreased number of clicks and could make or break your success as an adsense publisher.

Thankfully, when searching for the best Adsense placement, Google themselves are particularly ready to lend a hand… after all, it’s in their interests also that people click your ads since they obtain the lions share of the income raised. We don’t know precisely how much of course as they don’t reveal that information.

On the Adsense website you will find the two ‘heat maps’ included below demonstrating the best Adsense placement for your website, whether that website be a static site, blog or even a forum (though the forum heatmap isn’t included on this page). The first one is a heat map for blogs. The second is a heat map for static websites.

Best Adsense placement for Blogs

The image below indicates the best Adsense placement for optimal CTR (click through rate). Practice shows that the ad at the top of each blog post gets the most clicks. In the image this ad is a blue link unit. Other optimal positions include the bottom of each post and the lower right hand sidebar.

It ought to be noted that Google have meticulous guidelines concerning how many ads may be shown on each page. You are permitted to display three AD units, three LINK units and two search boxes. If your site is a blog you will most likely find that it will only display the maximum number then disregard the rest (particularly on the home page where multiple posts are shown)

For those who don’t understand what each of the adsense units are here is a small description.

1. Ad units – Units containing a clickable link AND a description
2. Link units – Units containing ONLY a clickable link
3. Search box – Unit that contains an insertion field and search button permitting visitors to perform a google search.

Best Adsense placement for static websites

In the image below the best Adsense placement is indicated by the darker colors. Therefore, the dark orange spot is the best place to display your advertising blocks. As you can see, the best placement is at the top of the primary content followed by just below the header, the top left hand side of the page, the left hand side of the core content and just below the core content. distinct to a blog there is no benefit to placing units on the right hand side.